Friday, February 13, 2009
There's a USA Today growing inside my Hartford Courant
If you still read the print edition of the Hartford Courant, you've undoubtedly noticed something strange occurring six or eight pages into your A section.
As you flip past the half-page ads for Thermo-tite Windows, and the Hunting and Fishing Show (Are they printing these ads for free? Look at the size of them!) And as you browse past the vestigial remains of the Business Section, reporting on the vestigial remains of business and the economy, you suddenly find yourself in a through-the-looking glass world where the Beyond CT section brings you to a typographical wonderland, an offset funhouse, a bizarro-world version of what used to be as familiar as old newsprint.
WTF is happening?
Do our local editors really think this tawdry double-truck is easier to read because the pictures are bigger, the headlines bolder, the graphics more numerous and the kerning more dense? Do the corporate publishers really think that layout like a webpage, and stories shorter than a summer night in Murmansk will really attract younger readers who wouldn't know what to do with a newspaper if they were told to roll one up to kill a housefly.
These pages are ugly, and once again, insulting to the only people left reading this wisp that lands on the doorstep each morning, people like me.
What next? The newspaper delivery person waking me up to slap me every morning when the paper arrives?