Appealing to the lizard in all of us

If it's one thing I know after years of producing video for people who are trying to raise money for one cause or another.

You can fill these videos with hundreds of facts, and get no response. You need to touch the heart. You need to get an emotional response. You need to touch the lizard brain. It's as easy as telling a good story.

Now it's something progressive politicians need to realize. Being logical, cerebral, reasonable ain't enough.

Dick Polman, a former Connecticut columnist, and now a nationally syndicated opinion writer thinks the same is true.

Quit being such thoughtful wimps, and go for the gut punch.