I never purchased a GE light bulb because Jack Welch had reputation as such a brilliant CEO (though the truth of his brilliance is exaggerated). Nor did I buy a Tyson chicken because Don Tyson ran such a good company. Or use a Citi card because Sandy Weill was supposed to be such a financial genius.
It's rare that anyone would buy a product because of a CEO. The rare exceptions might be food products like Newman's Own or Ben and Jerry's, or new technology products like Apple, or Facebook. And even in those cases, the product needs to be superior or it isn't purchased. It's just that in those cases, the CEO is founder, inventor, chef and is still intimately involved with the products which are produced in their companies.
So, when layoffs come. Why doesn't anyone consider lopping off the CEO, and all his or her useless minions first?
Same goes for newspapers. The Hartford Courant is bleeding cash. So the CEO and the publisher fire reporters, photographers, editors and staff. The people producing the product. In the case of the Courant, the most expendable individuals are the CEO, the publisher and the layers of useless administration, who will eventually disappear when there aren't enough writers left to provide copy to surround the advertising.
The Rocky Mountain News is publishing it's last issue today after being in business for 159 years.Bad writing? (Doubt it.) Loss of readers? (Probably.) Loss of advertisers? (Likely.) Inept corporate management and a burden of debt (Bingo!)
The paper had a daily circulation of 210,000 and a Sunday circulation of about 450,000. By my figures the paper grosses abaout a million dollars a week on subscriptions alone. That's $50 million a year gross on subscriptions. With advertising your telling me that some smart editor couldn't make this paper fly?
Final Edition from Matthew Roberts on Vimeo.
And the only ones happy about newspapers disappearing are the politicians. Think of what the legislators in the state will get away with without Mark Pazniokas looking over their shoulders. Think of what Dodd and Lieberman will do to the state, and for themselves without Jesse Hamilton keeping an eye out. And don't count on TV reporters to do any of the heavy lifting.
It's a triumph for political power and corruption while it's an indictment of corporate ownership, and failed business practices.
We all lose.
