The most clever Mac/PC ad ever

Go to the front page of the NY Times today, and click on the Mac ad. Genius.

I phone, you phone, we all want iPhone

I've stood in line for concert and theater tickets. I've stood in line for movies, and to get into restaaurants. I've stood in line at airports. But I've never stood in line for a product.

It tells you something about our technology-addicted, consumer culture, and about the powerful cult of Apple, when people line up before dawn to be the first to buy the upgraded iPhone.

On sale today, the iPhone offers improvements over the debut model, including high-speed connectivity.

This was the line at the phone store at 6:30 a.m. in Middletown, CT.

Who's doing A&R for Apple?

So Apple's stock is shit.

The new MacBook Air is shit.

But a Mac is always preferable to a PC (especially one running Microsoft Vista).

And Mac commercials are great.




And the music they pick, has been superb.

Yael Naim from the new MacBook Air spot.



Steven Jobs as Ed Sullivan.

Get your feet off the computer

So, while Steve Jobs and Apple will introduce the iPhone and iTV, Bill Gates and Microsoft are working on a computer screen in a coffee table. I can see the Apple guy, PC guy ad now.

PC guy carries a bulky, antique coffee table onto a white set where Apple Guy is standing.
APPLE GUY: Moving out of your apartment?
PC GUY: No this is the latest. What do you think?
APPLE GUY: I don't know, I'm more into Bauhaus.
PC GUY: It's great I don't need a TV or computer. It's all right here.
APPLE GUY: (pulling out his iPhone then walking off set) Wanna get a cup of coffee and and catch the game?
PC GUY: (bending over and dragging the table) I'll be right with you. I take two sugars.

All I can think about are those huge color TVs in massive wood consoles that line the curbs of our country on bulk pickup day.

By the way, there was an historic reunion of Gates and Jobs at the D conference yesterday.